Independent F1 Sponsorship Intelligence
Your sponsorship data.
Finally independent.
F1 sponsors invest millions every season. The performance data they receive comes from the teams who sold them the deal. SponsorSight changes that. Independent media value intelligence, powered by the Sight Engine, built for the brands with something at stake in every deal.
Tracking active F1 partnerships across the grid.
Built by Syntropic Sight.
Your team measures your ROI.
That is a conflict of interest.
Every F1 team has a commercial department. That same department sold you the sponsorship deal and produces the performance reports you receive each season. The incentive is clear. Report high, retain the sponsor, increase the fee at renewal.
Independent intelligence does not come from inside the relationship. It comes from outside it.
Independent F1 sponsorship intelligence.
Built for the brands with something at stake in every deal.
SponsorSight gives sponsors the independent view that changes every conversation that follows a race weekend.
Sight Engine
Independent media value measurement across broadcast and social, modeled from verified race data. We publish our methodology and label every output with a confidence level. No black boxes.
Nous
Your AI strategic advisor built into the platform. Nous interprets your data and tells you what to do about it. A recommendation you can act on before your next renewal or board presentation.
Industry Benchmarking
How does your deal compare to other sponsors in your category? SponsorSight tracks intelligence across all active F1 teams, giving you the benchmark no single team will ever provide.
Full Weekend Intelligence
Most platforms measure race day. SponsorSight captures the full race weekend from Friday practice through the podium ceremony. Every session. The complete picture.
Every number carries a confidence label.
Two states. One visual language. Applied wherever a number appears in the platform, on this site, and in every report we send.
Observed directly from broadcast footage. Frame-verified exposure, quantified by the Sight Engine.
Inferred from verified race data, competitive position, and documented broadcast patterns. Never presented as measured until it has been observed.
We show our work. Every assumption. Every confidence level. All of it published.
Most sponsorship intelligence arrives as a number with no methodology behind it. SponsorSight publishes its full measurement approach: what we analyzed, how we weighted it, and how confident we are in the result. When anyone asks how we calculated that, the answer exists in writing.
Every brand investing in F1.
From associate partnerships to principal deals, SponsorSight delivers the independent view that changes every conversation that follows.
Walk into your CFO meeting with a defensible number from an independent source, not a figure produced by the team who sold you the deal.
Know which assets delivered, which underperformed, and exactly what to negotiate in your next renewal. Backed by data no team produced about themselves.
Per-race breakdowns, confidence-labeled metrics, and board-ready reports built for the people who need to dig into the numbers.
Honest about what we know.
And what we are still measuring.
The Sight Engine produces Modeled media value estimates built on verified race data and documented methodology. Every output carries a confidence label. Nothing is presented as Measured until it has been observed from real footage.
Our roadmap moves toward broadcast-verified measurement as the engine matures. We tell you where we are today, not where we would like you to think we are.
Your next renewal negotiation starts with independent data.
Request a demo. We will show you SponsorSight using live F1 data from an active principal partnership. See what independent intelligence looks like before you need it in a boardroom.