Built on one principle.
Independence matters.
SponsorSight is built by Syntropic Sight, a company with no commercial stake in any F1 team, no equity alignment with any constructor, and no financial relationship with the series or its rights holders.
Our measurement is independent because our revenue depends on it being trusted. Not on any deal getting done.
The Sight Engine was built because the measurement gap in F1 sponsorship is real, documented, and commercially costly for everyone on the wrong side of it.
SponsorSight operates independently of Formula 1's commercial structure. Our measurement methodology is not provided by, reviewed by, or approved by any team, constructor, or series organiser. We have no commercial stake in any sponsorship deal we measure.
Independent media value analysis for F1 sponsorships, modeled from verified race data with a published methodology.
Our strategic advisor interprets the data and delivers actionable intelligence before renewals, board presentations, and CFO meetings.
Our methodology is documented and available to every client. How we calculate, what we weight, and how confident we are in every output.
For questions about the platform, methodology, or partnership opportunities.
hello@sponsorsights.com