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THE SIGHT ENGINE

How we measure.
And why it matters.

The Sight Engine draws on a diverse set of race, circuit, and market data points to produce independent media value estimates for every sponsor placement on the grid. Here is how it works and what every output means.

  1. 01

    DATA COLLECTION

    Multiple verified data streams feed the Sight Engine in real time across every session of a race weekend, from first practice through the final podium. Every input is real, timestamped, and traceable to its source.

  2. 02

    EXPOSURE MODELING

    The engine models broadcast exposure for each car based on on-track performance, competitive position, and the race events that create documented airtime patterns. Front-running positions, recovering drives, and incident periods all produce structurally different exposure outcomes.

  3. 03

    MARKET AND AUDIENCE WEIGHTING

    Exposure is weighted by the broadcast market it reaches. The same logo on screen in a major territory reaches a different audience at a different advertising value than in a smaller market. Every market weight is documented.

  4. 04

    CONFIDENCE LABELING

    Every output carries a published confidence tier. Modeled means exposure was inferred from verified race data. Measured means exposure was observed from broadcast footage. Nothing is presented as measured until it has been observed. The teams reporting your ROI do not apply this standard. We do.

  5. 05

    NOUS INTERPRETS

    The measurement feeds Nous, SponsorSight's strategic advisor. Nous does not recite numbers. It tells you what your season means, where your leverage sits in a renewal conversation, and what to actually do with the data in front of you.

PUBLISHED METHODOLOGY

SponsorSight publishes its full measurement approach. How we calculate media value, what we weight, and how confident we are in each output. Independent does not just mean independent of the teams. It means independently auditable by anyone who wants to check the work.

See it with live F1 data.

We demo SponsorSight using data from an active principal F1 partnership. Real season, real race results, real renewal decisions in play. No mock data.

Request a Demo